Originally slated to open at the end of March 2020, Mulan was among the first major blockbusters to be delayed by the coronavirus pandemic, first to late July and then to Disney+ on Sept. It likely also could not help that by becoming available on Disney+ in North American and European markets, Mulan was almost instantly available for online pirating, including in China.Īltogether, it makes for one more slight suffered by what once appeared to be a global box office juggernaut for Disney. It seems Disney’s English language version failed to excite large Chinese interest despite a greater fidelity to the legend.
Additionally, China has produced their own movies about the Mulan legend for a century, including the relatively recent hit Mulan: Rise of the Warrior (2009). In addition to the pandemic, the film is opening in a Chinese marketplace that now has many homemade blockbusters with sufficient spectacle and understanding of native history and culture, including the use of Mandarin Chinese. This is likely due to a confluence of factors. Thus the removal of musical numbers, talking dragon sidekicks, and even the deletion of the word “Hun.” But despite featuring Chinese stars like Liu Yifei, Donnie Yen, and Jet Li, the film failed to capture the local imagination. This is a remarkable disappointment for Mulan because, unlike the animated 1998 movie, the Niki Caro-directed remake was made with a Chinese audience in mind.
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Conversely, while Mulan was the biggest movie at the Chinese box office this past weekend, by Sunday it had lost that perch on the daily scale to local blockbuster The Eighth Hundred. By contrast Avengers: Endgame grossed an astounding $175.9 million over its first weekend in China and over $300 million over its first five days Frozen II grossed $52.9 million its opening weekend Aquaman earned $93.4 million. Grossing only $23.2 million over the past three days, Mulan fell well below the Chinese debut of other American blockbusters. In Mulan’s case, the film that was made specifically to appeal to a wider Chinese audience flopped at China’s box office this weekend.
Hence the less-than-rosy numbers facing both Disney’s Mulan and Christopher Nolan’s Tenet after the second weekend of domestic release for each. Both have showcased how the path forward remains troublingly unclear. both recently attempted to discover new routes to blockbuster success in a time of pandemic.
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